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Recent Press Features~

Athena 7 will be featured in the press over the next few weeks and press cuttings will be placed here at regular intervals. Please visit again to view the latest articles.

Contact us for more details.



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Take 5~March 3rd 2007

There is no choice at this stage –it’s time to be a hardcore anti-ageing junkie! Look out for collagen boosting and firming products and avoid anything that could dry out the skin...

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Take 5 |
Bella~February 26th 2007

Billed as the 'facelift in a jar' the primary ingredients in this much-hyped cream are the 12 organic botanical oils that help stimulate and plump cells...

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Bella |
Yorkshire Post~February 25th 2007

The Athena 7 Minute Lift is a new cult beauty product that's a pain-free and organic alternative to Botox. You dab it lightly on to your wrinkles and it smoothes them out...

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Yorkshire Post |
Fabulous~February 25th 2007

SAY NO TO NEEDLES

Or you could try Jennifer Aniston’s favourite line smoother, Athena 7 Minute Lift, £49.95…

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Fabulous |
The Guardian~February 20th 2007

This little pot of promise, containing 12 organic Greek plant oils, caused a frenzy when it launched last year. A thick, waxy cream that set on my skin like a sheath of glue to ‘freeze’ wrinkles. Good for a quick fix, but it feels a bit weird...

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The Guardian |
Womans Own~February 5th 2007

YOU HEARD IT HERE FIRST…

The next big thing from Athena - the beauty company that gave us the 7 Minute Lift wonder cream - is their Nightly Renewal Cream. It combines proven anti-aging ingredients, such as retinol, and natural extracts, such as daisy, which is great for firming the skin...

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Womans Own |
Diary~February 4th 2007

Athena skincare products are blended with organic plant oils with primary ingredients consisting of Greek botanical oils to nourish the skin. All products are paraben-free, not tested on animals and contain no harsh chemicals...

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Diary |
Prima~ February 1st 2007

Like a temporary facelift in a jar, this gel smooths wrinkles and tightens the skin...

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Prima |
Vogue.com~January 2007

For a facelift without the surgery, try Athena’s 7-minute lift – known as an organic facelift in a jar...

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Vogue.com |
Sky.com~January 2007

Got a spare 7 minutes? Believe it or not, this is all it takes for Athena’s 7-minute Lift wonder product to work its magic...

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Sky.com |
In Style~January 2007

Naomi Campbell, Liv Tyler and Gisele all requested samples before it even hit the stores…We predict a sell-out ...

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In Style |
Harvey Nichols~January 2007

Botox shmotox, the buzz on the street is all about au naturel, head to Harvey Nicks for the latest cult beauty buy, the Athena 7 Minute Lift ...

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Harvey Nichols |
Woman~January 14th 2007

Try the brand-new Athena 7 Minute Lift cream, £50, which temporarily 'freezes' the skin and plumps out lines and wrinkles or No7's Protect and Perfect serum...

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Woman |
Look~January 14th 2007

Even if your skin is sensitive, you can still get results. The ingredients in this much-hyped cream are organic and plant based...

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Look |
Grazia~ December 3rd 2007

WE KNOW YOUR SECRET, LADIES!

WELL, NOW WE KNOW WHY EVA LONGORIA AND SHERYL CROW LOOKED SO EXCITED WHEN THEY WERE CAUGHT WHISPERING CONSPIRATORIALLY AT THIS YEAR’S GOLDEN GLOBES...



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Grazia |
First~ December 3rd 2007

‘Facelift in a jar?’

So here I am at 7 am on a dark November morning, peering into a mirror with a little pot of hope in one hand and a tiny brush in the other. I am about to try the latest anti-wrinkle miracle cream, hailed by the likes of Jennifer Aniston and Courteney Cox Arquette as Botox in a jar...



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First |
Closer~ December 3rd 2007

Miracle Cream or a load of Botox?

TV’s Christine Hamilton, 58, tests the new ‘miracle’ cream, said to be better than Botox.

‘AS A SELF CONFESSED Botox fan I wondered whether this new cream would measure up. The makers of Athena 7 Minute Lift TM claim it offers a painless, injection-free alternative to Botox and celeb fans are said to include Jennifer Aniston...



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Closer |
Womans Own~ December 2nd 2007

THE £50 FACELIFT?

We put the latest anti-aging wonder cream to the test...

Start queuing now! Just days after Athena 7 Minute Lift hit UK shelves, the must-have cream has sold out...



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Womans Own |
The Sunday Times Style Magazine~ December 2nd 2007

YOUTH IN A JAR

If you’re jabphobic – no matter how subtle the effects can be (see page 50) – you’re probably looking for an alternative to Botox. If you’ve had your ear to the ground, you will have heard of the latest cream being touted as “Botox in a jar”...

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The Sunday Times Style Magazine |
The Times~December 1st 2007

A best seller in the States, more than 200,000 jars have been snapped up since it went on sale here last week. You apply the cream daily, keeping your face still and expressionless for seven minutes after every application while the cream works its magic, and your wrinkles are meant to vanish. One reason for keeping expressionless could be because the cream sets to forma sort of mask, which smoothes out wrinkles...

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The Times |
At Home Magazine~November 2007

Organic face lift in a jar? It's true, you really can reduce the appearance of sagging skin, lines and wrinkles WITHOUT painful, expensive injections and WITHOUT dangerous muscle relaxers or harsh chemical ingredients. Now, it's possible with Athena 7 Minute LiftTM...

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At Home Magazine |
The Sun~ November 21st 2007

It is being hailed as a “facelift in a jar” and women are clambering to get their hands on it. Athena 7 Minute Lift anti-wrinkle cream was only launched here this week, but the website has already had 200,000 orders. At £49.95 for a 15ml tub, it is not cheap, but it’s being touted as a painless alternative to £350-a-time injections...

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The Sun |
The Mirror~November 22nd 2007

Billed as a “facelift in a jar”, Athena 7 Minute Lift is expected to sell out online in days.And with celebrity fans such as Friends stars Jennifer Aniston and Courtney Cox, it is set to follow in the footsteps of Boots No7 Protect & Perfect Beauty Serum, this summer’s “wonder” cream.Athena’s makers claim it is the first cosmetic offering an injection-free and painless alternative to Botox – at £50 a pot.But does the cream, already a bestseller in the States and on sale here this week, do exactly what it says on the jar?

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The Mirror |
The London Paper~20th November 2007

Prepare for the stampede - a new “magic” anti-wrinkle cream is here.

Billed as “Botox in a jar”, the Athena 7 Minute Lift cream claims it could spell an end to plastic surgery or chemical injections against wrinkles...



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